IBC 2013: Beamr promises to shave 40% off OTT bit-rates | Video Breakthroughs | Scoop.it
From www.v-net.tv - September 21, 2013 1:13 PM

Imaging technology Beamr demonstrated a video optimisation solution at IBC 2013 that can potentially reduce bit-rates by up to 40% for streamed OTT video.

Bit-rates from physical media such as BluRay discs could be reduced by up to 75%, the company also claimed.

 

Beamr’s CTO, Dror Gill, emphasised that Beamr Video is not a new type of video compression codec: instead it controls existing video compression systems like H.264 or HEVC, manipulating the encoding process in such a way that, in effect, it lowers the threshold at which bit-rate reductions cause artefacts visible to the naked eye.