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Cloud-based streaming and production services can be a boon to any large broadcaster, providing scale, power, and features inaccessible from on-premises facilities with minimal capital expenditure (CAPEX) and maintenance expenditures. Microsoft’s IIS Media Services, long a staple in on-premises servers of many broadcasters and large enterprises, has migrated to the cloud and is now available as Windows Azure Media Services. In this article, I’ll discuss the features of the service, how it was proven during the 2012 London Olympics, and the benefits achieved by two early adopters, NBCUniversal and the European Tour (a golf event).
