Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
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digital marketing strategy
Think | Visualize strategic marketing planning Curated by malek |
Rescooped by malek from Curation, Social Business and Beyond |
Authority, trust and relevance are the three most important & powerful pillars of SEO when it comes to website ranking on Google and other search engines
Rescooped by malek from Curation, Social Business and Beyond |
Some solicitations for sponsored content come with the demand that you include follow links. Resist the temptation to take the money. Here's why
I selected this article from Curatti written by Andy Capaloff because it explains why you should avoid "dofollow" links when publishing sponsored posts.
Why follow links are a turn-off when it comes to Google search.
Avoid Using Follow Links in Sponsored Posts
In order to maintain growth on your blog it's important to follow the rules when it comes to search. I agree that your sponsored posts should not include "dofollow" links in order to avoid penalties and losing valuable traffic.
Capaloff explains the rules that Google has set forth and how they calculate your PageRank.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/ITMA309sA7T
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Rescooped by malek from Must Design |
With 22,000+ views SEO for Web Designers blew up thanks to a defined tribal audiences, advocates and luck. Discover tips on how to blow your content up too.
Rescooped by malek from Startup Revolution |
Content curation is key for Small To Medium Sized Businesses (SMBs) online success & Scoop.it's new Content Director makes curation a marketing reality.
thought provoking, the Content Shock is worth further studying. Hard to argue about how production is far exceeding supply
Rescooped by malek from Digital Brand Marketing |
Posted by Serge Salager on TechCrunch Editor’s note: Serge Salager was formerly CEO of OneMove Technologies and a marketing manager at Affinnova and Procter & Gamble. After several years of relatively stagnant waters, what was a dull CRM landscape dominated by one player is heating up dramatically. Salesforce officially put its $3.5 billion market …
Marty Note
WOW and WOW. Hubspot confirms what web marketers already know - distance between CRM, CMS and Content Marketing / Curation is short. As distinctions between tools blurs because it must we will gain.
Perhaps a new generation of tools will actually WORK without needing to string a ten tools together, bridge five analytics ecosystems and answer the questions we need to know in near real time.
Pigs flying yet? HubSpot's CRM entry could be ALL GOOD though :). M
Rescooped by malek from Must Market |
Can subscriptions help your online marketing smote the invisible SEO giant? Like Curagami subscriptions create immediate engagement with real customers.
Another intriguing piece of ever-changing marketing. The car renting app is a case-in-point in online subscription magic. But you can't go without deeply looking at the "Creating Ambassadors" bullet, details are still building the big picture
Rescooped by malek from Curation Revolution |
There is a new invisible giant using 5 "tricks" so the "new seo" is getting harder and harder to see and understand. This Haiku Deck and Curatti blog post is about how to see the invisible giant. How to win hearts and minds online.
Why New SEO So Hard To See
* Google Float & Filter Bubbles.
* Social Media Marketing's Disappearing Act.
* Friends of Friends Marketing.
* Multi-channel Marketing.
* Web's "Fabric" Like Space/Time.
Adding a Curatti blog post at midnight tonight too.
Thought provoking on many fronts. The notion of need of predictive models (and other tools) to link content with visitors.
(From the article): Content Marketing is a tricky idea. You need to create authoritative content, but just enough that community is forming comfortably. Talk to much, in the wrong voice or at the wrong time sand you kill your fledgling community (easy to do).
Rescooped by malek from Curation Revolution |
Become storytellers: Modern marketing is less about selling and more about creating brand experiences fueled by brand storytelling. You only have about eight seconds to catch consumers’ attention. To make those seconds count, thoroughly investigate your customers.
Some ways to do this: Start with exhaustive persona profiles to build buyer paths from high-level awareness down to purchase so that you’re creating the right types of offers to deliver the appropriate content at every stage of the buying process.
Persona research should include: raw data (surveys, internal sales, and analytics data), interviews with sales and support teams, and discussions with or polls sent to existing customers. Add Interest to Email. Despite news of its demise, email is still a marketing workhorse.
However, businesses must stop the “spray and pray” method in lieu of incorporating smarter strategies driven by automation to get the most out of the medium. Ways to standout in... keep reading
With detailed images, you can get the attention of up to 67% of your targeted audiences.
And,,,,,,,,you can download a free guide
Martin Smith again on the importance of Visual Content Marketing, Storytelling and Persona ! Really Worth Reading !
Rescooped by malek from Curation Revolution |
Content Curation is the "new marketing" & this post shares 6 reasons curating content should be your online marketing's elephant:
6 Reasons Content Curation Should Be Your Elephant
* Easy to curate content for any receiving device (great for mobile / social web).
* Encourages Sharing.
* More Reach Faster.
* Content Curation Great & Subtle Value Add.
* Great way to test.
* Protects valuable modeled digital assets.
How about you? Is content curation your digital marketing elephant? This post helps define content curation and shares 6 reasons why you will be curating more content next year than this:
http://www.curagami.com/featured/6-reasons-curation-becomes-elephant/
Post mentions Scoopiteer @Brian Yanish - MarketingHits.com
Rescooped by malek from Curation Revolution |
[Content Marketing, Must Read] Great slides by Rand Fishkin on what makes an effective content marketing strategy. He outlines 5 reasons why your strategy might fail: You believed the biggest myth content marketing ever told the world You made content without a community You invested in content creation, but not in it's amplification You ignored content's most powerful channel: SEO You gave up too fast
How content marketing works?
Get ready for the long, entertaining and highly informative trip. I like the section about "content without a community", a real eye opener.
Excellent and exhaustive punch to the gut of the many "content marketing" myths that exist. I would've added a section on Mark Schaefer's Content Shock, but that 1,000 word post is for another time. Between then (when I write the rejoinder) and now read Rand Fishkin's riff on why "inbound marketing" fails and see if you recognize some of your myths, urban legends and untruths about content marketing.
Love the almost RANDOM case view (see the beard slides) since that journey is so accurate to how journeys start, are sustained and end up in a purchase or subscription.
Also discusses visual marketing tend in a cool way (nope, nope, yes on Google).
Rescooped by malek from Curation Revolution |
This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?
Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.
Promise to write more "down the SEO rabbit hole" content soon.
Rescooped by malek from AtDotCom Social media |
Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.
If I want to serialize stories Storify.
If I want to test an infographic Pinterest.
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
It's the singer, not the song. Thrilling article about match the hatch for your content
I selected this article from Curatti written by Mandeep Singh because it shows you how to improve your website rank with organic SEO techniques.
There are three phases to search engine optimization that can help improve your website visibility.
3 Pillars to SEO Success
You can improve your ranking in search with the right methods in place. I agree that authority and trust are built upon original content with organic methods.
Singh provides 3 ways you can use to improve your SEO strategy.
Here's what caught my attention:
Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond
Read full article here: http://ow.ly/wZEj30cnonl
Featured image: Copyright: ‘https://www.123rf.com/profile_kirillm‘ / 123RF Stock Photo
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